Magic Box @ The Reef

What Do You Value Most About Your Daily Ritual?

22 October 2019

Whether your daily ritual starts with a cortado or a latte, do you place the same value on your choice of dairy milk as you do on your coffee beans?

The producers of these daily indulgences have more in common than you might think. Specialty coffee producers place a high value in their coffee bean’s origin and how its growing practices impact the environment. Similarly, Straus Family Creamery, the first 100% certified organic creamery in the United States, has long-held principles of environmental leadership in both its organic farming and dairy production practices. Straus’ mission includes supporting the independence and well-being of farmers and producing minimally processed, organic products that offer the best taste and culinary experience.

Straus' Mission

The mission-driven company has a long history of pioneering firsts in sustainable organic farming practices and creating innovative products. Straus Organic Barista® Milk continues this tradition. It was more than a decade ago when Straus partnered with a group of Northern California baristas to co-develop an organic milk ideal for steaming in café drinks. The collaboration reflected both Straus Family Creamery and the baristas’ uncompromising commitment to quality and deep respect for origin.

“As a dairy farmer committed to organic practices, environmental stewardship, and the viability of small-scale family farms, I know that the origin of agricultural products truly matters,” said Albert Straus, founder and CEO of Straus Family Creamery. 

A Barista-Approved Blend

Specialty coffee customers, who value the same practices that Straus values, choose to use Straus organic milk. Baristas know they can develop custom beverages with an indulgent mouthfeel and longer-lasting foam that is the trademark of Straus’ premium organic dairy milk.

“It may be the richest milk I’ve tasted in the United States, and it pairs beautifully with the coffee,” said Andrew Barnett, owner of Linea Caffe in San Francisco, which uses the organic Barista milk from Straus Family Creamery.  

Straus Family Creamery continues to innovate for the Barista community. The company was inspired to create Straus Organic Extra Rich Barista® Milk in 2018. The Extra Rich Milk delivers the luxurious experience only real premium dairy can offer. 

The Extra Rich milk made its debut ten years after Straus introduced the first organic Barista whole milk on the market. Straus Family Creamery Organic Barista® Milk line now includes five products.

Visit the Straus team at LACF, booth a18, and sample Straus Organic Barista Milk with Intelligentsia coffee. Visit Straus on instagram,  @strausmilk, #TastetheStrausMilk, #Straus25.

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